NUTRITION EXPEDITION

ROLE: INTERACTIVE ART DIRECTOR, MCCANN LONDON

Insight

People want to eat better but finding out about the nutritional value of food can be a bit dull and worthy. So, what better way of educating people than to turn the lesson into a game.

69% of mums play games at least 4-6 times a week as a form of escapism. Up to half of their device time is spent gaming.

 

Solution

Find out about what you’re eating in a totally new way with an interactive jungle expedition. 

Find your way through the ‘jungle’, searching for 

caterpillars, edible vines and grasshoppers. The more you search, the more you discover, and the more you discover the more you learn and prizes you can win.

Link to the project