Role: Interactive Art Director, Concept making & Research.
Nike wanted us to create an audio-visual running experience to inspire women between 20-35 to run more indoor. With a focus on social and using Nike+ as a key element.
"How to create the ultimate indoors running experience, using the technology from tomorrow."
Nike Exosphere, a running house built for the ultimate running experience. By using Nike+ the sensors will follow the user and be able to provide you with stats at all times on the walls, LED screens will challenge and motivate you and hologram plus-points will gameify the running experience.
Different tunnels and challenges in the house will make you stimulating your balance, strength, core, and speed, mixing in all different senses.
The 3D sound tunnel is espacially focusing on speed,
The String Room on playfulness with sound and The Jungle on smell and taste and balance.
The run ends in the Lounge Room where you get to see all the data and stats you have created on a big interactive screen and sync it with you Nike+ app.
The innovation is used to boost the five senses and motivate the runner by visualizing their achievements. The running house provides you with an holistic experience for your body and mind thereby activating all your strings. You in return will affect the house by providing it with energy. Every step you make creates fuel for the house and saves resources for the Earth.
A Hyper Island Student Project by:
Gabriel Comym, Rósa Hrund Kristjansdottír, Håkan Larsson, Christin Malén Andreassen, August Segerholm, Helene Guldahl, Johan Heikensten, Saga Lundqvist, Dan Smith, Diana Zuleta. More credits on Vimeo.
In collaboration with A.W.B.