URBANISTA

4 Product launches, 7 campaigns & A new app

Creative Director overseeing and working hands-on with the concepts and art direction for several launches. Campaigns, adjusting the campaigns for all social media channels, developed a new app and directed several of the campaign films.

URBANISTA LOS ANGELES

the dawn of a new era

Product development and campaign for the world’s first self-charging wireless headphones powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Los Angeles never stops charging when exposed to light, providing you with a nonstop, infinite, audio experience.

Background

Product development and creating and leading the campaign launch as Creative Director.

MEDIA ATTENTION

URBANISTA CRYSTAL EDITION

SHINE ON LIKE THE STAR YOU ARE

Make a statement with sparkle with Urbanista Miami Crystal Edition wireless headphones, embellished with crystals from Swarovski®. Shine like a star with these limited edition crystal encrusted headphones. Miami Crystal Edition is available in stylish Crystal Black and Crystal White colourways.

URBANISTA LISBON

A COLOURFUL DAYDREAM

Lose yourself in a colourful daydream with Urbanista Lisbon. The true wireless earbuds are our most compact to date, so light and comfortable you’ll barely know they’re there. Small but deceptively powerful, Lisbon offers an impressive 9 hours’ playtime, setting you adrift on a breeze of perfect sound. Available in five stylish shades that recall the carefree feeling of endless summer days.

BACKGROUND

Since we couldn´t travel anywhere during Covid I re-created Lisbon in Stockholm. Product development and leading the campaign launch as Creative Director & Director.

URBANISTA SEOUL

UNRIVALLED IMMERSION

Experience unrivalled immersion with the new, advanced Urbanista Seoul. Perfected for mobile gaming and designed for life in motion, the sleek and compact Seoul earphones offer low latency and superb audio quality. Seoul is the perfect partner for gaming with flawless style. Available in four stylish colors, inspired by the city’s high-tech lifestyle.

BACKGROUND

I wanted the headphones to be places in a cyber punk world, a wet dream for many gamers. Product development and leading the campaign launch as Creative Director & Director.